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  • Company Forrest Technical Coatings
  • Location Not Submitted
  • Job Type Full Time
  • Posted November 20, 2025

The Opportunity 

  • Join a family-owned manufacturer of custom and specialty industrial coatings with over 50 years of innovation, serving global markets in a flat, entrepreneurial environment where you'll report directly to the CEO and have immediate impact on growth. 
  • Lead the sales organization at the director level, ideal for a seasoned professional or ambitious leader ready to advance their career. 
  • Build a lean, high-performing team focused on learning and continuous improvement, where you'll collaborate closely with marketing to drive sales discipline and. A fractional sales executive has assisted with a transition over the past year with emphasis on skills, systems, and execution, and a fully dedicated and accountable leader is needed going forward. 
  • Thrive in a culture that values relationships, technical expertise, and flexibility, offering the chance to build and lead a sales organization while exploring new territories and markets with the support of established products like high-temperature coatings and industrial solutions. 

What You'll Do 

  • Lead and coach the sales team to upgrade performance, including ensuring consistent sales processes, CRM usage, setting clear expectations, and accountability for individual and team results. 
  • Hire and onboard new salespeople to fill open positions, focusing on identifying and recruiting talent that fits the team's needs and drives growth. 
  • Enhance the value of relationships with existing customers while exploring new opportunities in key regions and territories. 
  • Conduct hands-on field work, such as calling on accounts and exploring new areas to gather insights before assigning dedicated resources. 
  • Collaborate with marketing to align on lead generation, customer strategies, and overall commercial efforts, building trust and productive partnerships. 
  • Monitor day-to-day sales activities, ensuring effective effort and discipline across the team to support current accounts and expansion goals. 
  • Engage directly as the initial point of contact in new markets to accelerate learning and validate opportunities, transitioning to oversight as the team grows. 

Candidate Profile 

  • Proven management experience leading sales teams, with a track record of running operations in the trenches and handling nuts-and-bolts activities. 
  • Demonstrated success selling either industrial coatings or other technically complex chemical industry products, typically to mid-size OEM customers (average annual account value in the 5-6 figure range) requiring strong comprehension, intelligence, and the ability to construct sales processes, ask probing questions, and handle multifaceted customer needs. 
  • Experience recruiting and hiring sales talent, including identifying prospects, making roles attractive, and evaluating fit beyond corporate-provided candidates. 
  • Growth mindset with discipline, energy, and aptitude for sales activities like leveraging CRM for prospecting, follow-ups, and reporting. 
  • Growth-oriented attributes: hungry, humble, smart; ambitious go-getter with a desire to help the team win, learn, improve continuously, build lasting relationships, and raise standards for self and team. 
  • Ability to adapt to new products, markets, or territories, ideally with prior exposure to multiple product types or expansions 
  • Willingness to travel regularly, especially in the first 90 days to build relationships at headquarters, with base near a major airport in the central or western US (1-2 time zones from Pacific Northwest preferred; no relocation required). 
  • Strong collaborative skills to work effectively with cross-functional teams like marketing and fractional advisors. 
  • Open to stepping up from a manager role to director level in a flat organization